The foundation of Tastelink is based on smart algorithms that can make suggestions based on actual data. That’s why Tastelink is working with as many organizations as possible to collect large amounts of anonymous data. The aim is to make it available for the database. This allows these organizations to make suggestions to their customers or members; to be used as a service tool or a method to stimulate sales.

The future possibilities are endless. Over time Tastelink with a combination of location, age, and favourite book will be able to make specific recommendations; like a holiday destination. Without people in the network giving their subjective opinion. Tastelink works exclusively with factual data, complicated methods of probability and interpretation of click behaviour of visitors. This makes a self-learning, ever growing system.